RIM said last month the new BlackBerrys are being tested by 50 wireless carriers around the world. RIM's tablet, the Playbook, uses software on which the BlackBerry 10 will be based. Gillis noted that RIM's launch of a tablet initially went OK but then demand fell sharply. "It's great they set a date, but the challenges are still formidable. "Is 10 going to be the solution to retain that marketplace? We'll have to wait and see," Gillis said. Jefferies analyst Peter Misek called it a make-or-break product release and said the date of the launch event suggests a release date in mid- to late February or in March.Ī full touchscreen device is expected to be released first followed shortly after by a physical keyboard version.īGC Financial Partners analyst Colin Gillis said the new phones won't be dead on arrival as some analysts have said because RIM hasn't lost the corporate market completely. The Canadian company said the launch event will happen simultaneously in multiple countries. It is thoroughly redesigned for the touchscreen, Internet browsing and apps experience that customers now expect. RIM is hanging its hopes on the BlackBerry 10 software. Its attempt at touch screens was a flop, and it lacks the apps that power other smartphones. RIM's current software is still focused on email and messaging, and is less user-friendly, agile and robust than iPhone or Android. The announcement comes as the company struggles in North America to hold onto customers who are abandoning BlackBerrys for flashier iPhones and Android phones. The Waterloo, Ontario-based company said Monday details on the much-delayed smartphones and their availability will be announced at the event. The new phones are seen as critical to RIM's survival. TORONTO (AP) - Research In Motion said Monday that it will hold an official launch event for its new BlackBerry 10 smartphones on Jan.
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